Websites

 

Over the years I have built more than 250 websites and internet-based features. From the "early days" of composing raw HTML in "NotePad", to using modern CMS systems and WYSIWYG efitors, my experience in web construction is broad and varied.

Since 2002/3 I have focused on sites (and their features) that deliver results.

 

 

Description:
The Football Shirt Boutique is a marketplace for collectible football shirts.

Date of Development:
March – May 2009

Project Elements:
Full eCommerce-enabled site with various bespoke online response forms.

Notes:
Site was delivered to client fully designed and operational in May 2009. Client now manages and develops the site.


Vinalith Plasprint

vinalith-facebook  vinalith-linkedin

Description:
Vinalith PlasPrint is one of the UK’s leading specialist printing companies whose core business is printing onto plastic substrates.

Date of Development:
April – September 2012

Project Elements:
Full eCommerce-enabled site with various bespoke online response forms. Additionally, full Social Media profiles on Twitter, Facebook and LinkedIn. Back-office includes bespoke online form constructor, Project Management system and WordPress Blog.

SEO and SEM:
Google Analytics, Google Webmaster Tools, XML Sitemaps, Google Places, Google Maps.

Notes:
Configured for A/B "split" testing – (only part of the site has eComm focus). Site configured for B2B usage with options for a dedicated client area.


F and J Business Centre  F and J Business Centre

Description:
French & Jupps is the corporate site, from which links lead to their malt production website and their commercial property website.

Date of Development:
April 2010 – ongoing

Project Elements:
Showcase site with various bespoke online response forms.

SEO and SEM:
Google Analytics, Google Webmaster Tools, XML Sitemaps, Google Places, Google Maps. Strong focus on Facebook for the Commercial Property site.

Notes:
Commercial Property website has a realtime showcase of available units to-let, plus a business directory of current tenants.


SBX Entertainment

Description:
SBX is an urban entertainment company with many thousands of fans worldwide.

Date of Development:
January 2012 – ongoing

Project Elements:
Three fully interactive and visually exciting websites site with various bespoke online response forms and an eCommerce element.

SEO and SEM:
Google Analytics, Google Webmaster Tools, XML Sitemaps, Google Places, Google Maps. Very strong focus on Social Media, particularly YouTube abd Facebook, as the a main target of the company is young people.

Notes:
There is a showcase video of the SBX project in the main portfolio above.


TAG UK Ltd

Description:
TAG is a specialist Commercial Catering Equipment supplier and installer.

Date of Development:
July 2011 – ongoing

Project Elements:
Principally a showcase site with various bespoke online response forms.

SEO and SEM:
Google Analytics, Google Webmaster Tools, XML Sitemaps, Google Places, Google Maps. Strong focus on Twitter activities.

Notes:
Site is now mostly under the management of the client.


Description:
Online Office Furniture Retailer.

Date of Development:
August 2011 – ongoing

Project Elements:
Full eCommerce-enabled site with various bespoke UX features (cross-sell / up-sell / display sort orders).

SEO and SEM:
Google Analytics, Google Webmaster Tools, XML Sitemaps, Google Places, Google Maps. Makes strategic use of PPC (AdWords). Full suite of Google Tools to track and assess visitor performance.

Notes:
Client operates in a highly competitive field but is showing steady increase in visitors and conversions. Client makes good use of SEM. A plan to build social media profiles is scheduled for early 2013.


Logic Vending

Description:
Vending Machine supplier with a strong focus on Commercial Coffee Machines.

Date of Development:
September 2010 – ongoing

Project Elements:
Full eCommerce-enabled site with various bespoke online response forms.

SEO and SEM:
Google Analytics, Google Webmaster Tools, XML Sitemaps, Google Places, Google Maps. Makes strategic use of PPC (AdWords). Full suite of Google Tools to track and assess visitor performance.

Notes:
Very competitive arena. SEO is seeing client’s site feature very strongly in top 10 SERPS for many critical key-phrases. Strategic use of PPC is showing good results.

Considerable OFF-LINE marketing activity is done for the in-the-field sales team.

Direct Mail and D.eMail is used to good effect.


The Coffee Supplier

Description:
Supplementary site to Logic Vending to focus on sales of consumables for Vending Machines.

Date of Development:
March 2012

Project Elements:
Full eCommerce-enabled site with various bespoke online response forms.

SEO and SEM:
Google Analytics, Google Webmaster Tools, XML Sitemaps, Google Places, Google Maps. Makes strategic use of PPC (AdWords). Full suite of Google Tools to track and assess visitor performance.

Notes:
As with Logic Vending, substantial traditional DM and email marketing. System ties in with a backend CRM system.


Eduk8 Worldwide

Description:
Small, niche supplier of teaching resources and classroom equipment.

Date of Development:
January 2012

Project Elements:
Full eCommerce-enabled site with various bespoke online response forms.

SEO and SEM:
Google Analytics, Google Webmaster Tools, XML Sitemaps, Google Places, Google Maps. Social Media profiles scheduled for development in early 2013.

Notes:
Site is getting good sales and conversions through Google Shopping channel.


Ignite Heating

Description:
Specialist Engineering Company.

Date of Development:
November 2010

Project Elements:
Showcase and interactive site with various bespoke online response forms.

SEO and SEM:
Google Analytics, Google Webmaster Tools, XML Sitemaps, Google Places, Google Maps.

Notes:
Site’s chief purpose is to initiate contact with existing and prospective customers.

Exceptionally good SEO results have been achieved. Site now ranks on Google Page 1 for 97% of critical keyword phrases and search terms. In many cases, the site enjoys 2 or more results on Google Page One.


Cupcakes eCommerce website

Description:
Regional Commercial Confectioner.

Date of Development:
October 2009

Project Elements:
Full eCommerce-enabled site with complex product attribute elements.

Notes:
Site was delivered to client fully designed and operational in December 2009. Client now manages and develops the site.


   
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